Comparison
Video analytics sees the queue. Lansy AI hears the conversation.
A camera system tells you how many people came in, where they stopped, how long they waited, and whether what happened at the till matches the transaction. It does not know what the employee said when the customer hesitated. That is where Lansy AI starts.
The camera does not hear
Lansy AI reviews what was said, with consent from both sides
Different instruments
What does retail video analytics measure, and what does Lansy AI?
Video analytics is good at what a camera can see: traffic, movement, queues, cash. It covers the whole floor all day and never gets tired. The conversation at the counter is a blind spot by design, because the system works on picture, not sound. Lansy AI works only on the conversation and nothing else.
0
words of a conversation in a video analytics report
100%
of conversations reviewed by Lansy AI
≈1 min
from conversation to employee feedback
Side by side
How do video analytics and Lansy AI compare?
Video analytics
Lansy AI
Data source
Video analytics
Cameras, often with a link to the POS system
Lansy AI
Only the conversation: a Lansy Pin on the employee, a wired mic at the counter, or your call recordings
What it measures
Video analytics
Footfall, dwell time, heat maps, queue length, cash transactions, suspicious activity at the till
Lansy AI
What the employee and the customer said, scored against your service standard stage by stage
Cameras
Video analytics
The main source; usually the cameras you already have
Lansy AI
Not used. Lansy AI does not take audio from cameras
The standard
Video analytics
Thresholds and rules: queue over N people, a void without a manager, a zone left unattended
Lansy AI
Your own criteria by stage: greeting, needs, offer, objection, close
Who reads the result
Video analytics
The manager or the security team, through alerts and dashboards
Lansy AI
The employee and the manager, the same review, about a minute after the conversation
The evidence
Video analytics
A video clip of the moment
Lansy AI
A quote with a timestamp; every conclusion can be opened and disputed
Where it fits
Video analytics
Loss prevention, staffing by traffic, layout and promotions
Lansy AI
Service quality, upsell, coaching of the people who talk to customers
Video analytics is described as a category, not a specific vendor; check the modules of the system you are considering.
What each sees
What does each system show?
Video analytics shows
- How many people came in, where they walked, where they stopped, and for how long.
- When the queue is longer than the rule allows, so a second till opens.
- Whether what happened at the till matches the transaction, and where losses come from.
Lansy AI shows
- At which stage the conversation went off course, and what the employee said when the customer doubted the price.
- Which phrases work for the strongest colleagues, and what to say next time instead of the one that did not.
- For the manager, the same review plus trends by employee, shift, and location.
The real difference
The camera shows where the sale stalled. The conversation shows why.
Video analytics will tell you that the queue at one till is longer on Thursday evenings and that the dwell time by the new display is short. Both are true and both are useful. Neither says why a customer who spent four minutes at the counter left without buying.
Lansy AI reviews that four-minute conversation: the customer asked about a size, the employee answered about a discount, the offer never came. The employee reads it about a minute later and answers the size question first with the next customer. The manager sees whether the whole shift does the same.
Why not sound from the cameras
Can CCTV cameras record audio in Dubai?
Many camera systems can record audio. In Dubai, the SIRA Preventative Systems Manual under Law No. 12 of 2016 prohibits installing and using cameras with a sound-capturing feature without SIRA’s approval. The logic is simple: a camera records everyone in the shop, all day, with no moment of consent. That is why Lansy AI does not treat a camera as an audio source.
Lansy AI records from a Lansy Pin on the employee or a wired mic at the counter, both sides agree before anything is recorded, either can withdraw at any time, and personal conversations are excluded from analysis. Recordings are stored in the UAE and processed in line with the UAE Data Protection Law (Decree-Law No. 45 of 2021); Saudi data stays in Saudi Arabia.
When video analytics is the better fit
When is video analytics the better fit?
If the problem is shrink at the till, staffing against traffic, or whether the new layout works, a camera system answers it and Lansy AI does not. The two run side by side without overlap: the camera watches the floor and the cash, Lansy AI reviews the conversation. Where you are choosing between them, Lansy AI is the choice when the question is what your people say to customers and how to make it better by the next shift.
FAQ
Questions buyers ask
No. They look at different things. Video analytics measures traffic, queues, dwell time, and the till. Lansy AI reviews the content of the conversation between the employee and the customer. A chain that needs both runs both.
See what the camera could not hear
A pilot runs on your conversations and your service standard, not on a demo dataset. Book a demo, and we will show a real shift at a counter: the queue your camera already counts, and the conversation it never heard.